Last updated: 08/09/2023
Changes to This Policy
We may make updates to this policy, so it's a good idea to check the "Last updated" date periodically. Any changes will be posted here.
How We Collect and Use Your Info
To provide our services effectively, we collect and have collected over the past 12 months personal information from a variety of sources, as set out below. The type of information we collect depends on how you use our website and our services.
In addition to providing our services, we use this information to communicate with you, meet legal requirements, ensure security, and enhance our website's user experience.
What Info We Collect
Directly from You: We collect information that you provide to us directly through our services
- Basic contact details including your name, address, phone number, email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
- Account information including your username, password, security questions.
- Shopping information including the items you view, put in your cart or add to your wishlist.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
From Third Parties: We may receive information about you from third parties, including from vendors and service providers who may collect information on our behalf such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
- Our shipping partners and couriers including DPD and Royal Mail.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
How We Use Your Info
We use your personal information for a variety of purposes:
Providing Products and Services: This includes processing payments, fulfilling orders, sending notifications related to your account and purchases, managing your account, and arranging shipping.
Marketing and Advertising: We use your information to send marketing and promotional communications, as well as to display ads for our products or services. This may involve tailoring our advertising to your preferences and interests.
Security and Fraud Prevention: We employ your information to detect and address potentially fraudulent, illegal, or malicious activities. It's essential to keep your account credentials safe, do not share your username, password, or other access details with anyone else.If you believe your account has been compromised, please contact us immediately.
Communicating with You: We use your information to provide you with customer support and improve our services. This is in our legitimate interests in order to be responsive, provide effective services and to maintain our business relationship with you.
- Enhance our Site and Services, remembering your actions and preferences. We use Shopify to power our online store. For specific information, see https://www.shopify.com/legal/cookies.
- Analyse user interactions to improve and optimise our Services.
Back In Stock App
We use Shopify's ad services such as Shopify Audiences to help personalise the advertising you see on third party websites. To manage your data visit https://privacy.shopify.com/en.
Please note that these third parties have their own privacy policies and cookie practices, which are not governed by our policy. We recommend reviewing their respective policies for more information on how they handle cookies.
You have the option to manage and disable cookies on your computer. To learn more about how to control cookie settings, please visit www.allaboutcookies.org/manage-cookies.
However, disabling cookies may affect your use of some features on our site. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
How We Share Personal Info
In specific situations, we share your personal information with third parties, which includes:
Vendors and Service Providers: We work with third-party partners for various services like IT management, payment processing, and data analytics.
Business and Marketing Partners: Our collaboration with partners, such as Shopify and Google Ads, helps us deliver services and personalise advertising.
Consent or Direct Requests: If you give us permission or request us to share specific information with third parties, such as to ship you products or through your use of social media logins, we do so.
Affiliates: Information may be shared with affiliates in our legitimate interests to run a successful business.
Legal Obligations: We may disclose your information to comply with the law, respond to legal requests, or protect our rights and those of our users.
Please note we never use or disclose personal information for the purposes of inferring characteristics about you.
User Generated Content
If you contribute user-generated content, such as product reviews, it will be public and accessible by anyone. We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.
Third Party Links
Our website may contain links to other websites or online platforms. Remember to review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.
Our services are not intended for children, and we do not knowingly collect information from or about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
Security and Data Retention
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights and Choices
Depending on your location, you have certain rights concerning your personal information. These include:
Right to Access / Know: Request information about the data we hold about you.
Right to Delete: Ask us to delete personal information we have about you.
Right to Correct: Request corrections to inaccurate personal information.
Right of Portability: Receive a copy of your data or request its transfer to a third party in certain cases.
Right to Opt out of Sale or Sharing: Opt out of your information being sold or shared for targeted advertising.
Restriction of Processing: Ask us to stop or limit the processing of your information.
Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent.
Appeal: If we deny your request, you can appeal our decision.
Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a response to the request.
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognised transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
For the purpose of applicable data protection laws, we are the data controller of your personal information. Our representative is Jenna Garner, firstname.lastname@example.org.